| Contact: | |
| Mike Danielson 612-798-7214 miked@mediarelations.com |
Pam Stauffer 952-742-6080 pam_stauffer@cargill.com |
Cargill Health & Food Technologies to Speak on Health Branding Initiatives at 2nd Annual World Obesity and Weight Loss Congress
MINNEAPOLIS - August 19, 2005 - Cargill Health & Food Technologies’ Pam Stauffer, marketing programs manager, and Paul Paslaski, market development director, will be featured speakers at the 2nd Annual World Obesity and Weight Loss Congress, taking place September 12-14, 2005, in Washington, D.C. The Congress will feature more than 60 speakers discussing topics ranging from sales and marketing initiatives to clinical studies and scientific advances.
Stauffer and Paslaski will speak on healthy ingredient marketing as it pertains to obesity-related health concerns, such as heart, joint and bone health. They will also speak on the benefits of co-branding.
“Co-branding strategies can give food, beverage and dietary supplement brand owners a unique point of differentiation when properly executed,” said Stauffer.
Cargill Health & Food Technologies is a leading innovator in developing collaborative branding opportunities with its line of healthy products, many of which address weight-related health concerns, such as high cholesterol. Among those brands are CoroWise™ Naturally Sourced Cholesterol Reducer™ brand of plant sterols for heart health; OptaFlex™ natural chondroitin for joint health; Oliggo-Fiber® inulin for bone and digestive health; and Prolisse® soy protein isolate for heart health and overall nutrition. For more information visit www.cargillhft.com.
Cargill, Incorporated is an international provider of food, agricultural and risk management products and services. With 101,000 employees in 60 countries, the company is committed to using its knowledge and experience to collaborate with customers to help them succeed. For more information, visit http://www.cargill.com.
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