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Cargill Announces CoroWise™ Brand Plant Sterol Line
The CoroWise™ brand represents Health & Food Technologies'
commitment to science-based nutritional ingredients
MINNEAPOLIS - February 24, 2003 - Cargill Health & Food Technologies
(H&FT) announced today it will use the brand name CoroWise™ to market
its line of plant sterol products. "The name was chosen to convey the heart
health benefits of consuming plant sterols," Ted Ziemann, president Cargill
Health & Food Technologies, said. Cargill's CoroWise™ products encompass
a full range of plant sterol esters and free plant sterols. They are derived
from all-natural plant sources and are suitable to be formulated for use
in foods, beverages, and dietary supplements.
Cargill H&FT will work closely with its customers regarding use of the CoroWise™ brand name on their products. "The CoroWise™ name is based on extensive consumer marketing research," said Steve Snyder, director of sales and marketing, Cargill Health & Food Technologies. "We are excited about the launch of this brand as a way of identifying the positive steps we are taking to help our customers succeed."
Plant sterols, when part of a diet low in saturated fat & cholesterol, may help reduce the risk of heart disease by lowering cholesterol levels. The U.S. Food and Drug Administration has allowed food companies to make this health claim for plant sterol esters when they are used in certain foods. Plant sterols and plant sterol esters also have been added to a number of other products, such as yogurt and milk.
Cargill Health & Food Technologies, a business unit of Cargill, Incorporated based in Minneapolis, is a leading developer, processor and marketer of science-based, healthy ingredients for food and dietary supplements worldwide. Cargill is an international marketer, processor and distributor of agricultural, food, financial and industrial products and services with 97000 employees in 59 countries. The company provides distinctive customer solutions in supply chain management, food applications, and health and nutrition.
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